Mind the turkey trap! After Thanksgiving celebrations, and until the end of the year, it’s not uncommon to experience what we are tempted to label as a “partner shortage”.
What is the expected code of conduct as you interact with your American partners, providers, clients, and employees? Start building healthy and effective relationships from the 1st call.
The 10 cultural dimensions you need to know for doing business in the USA. The US culture might be more complex and exotic than you think!
Beware of the cultural gap! You will most likely need to revise your usual marketing and sales approach as you export to the USA.