11 Rules for Conducting a Call with American Partners
What is the expected code of conduct as you interact with your American partners, providers, clients, and employees? Start building healthy and effective relationships from the 1st call.
US Culture Fundamentals: 10 Things You Need to Know
The 10 cultural dimensions you need to know for doing business in the USA. The US culture might be more complex and exotic than you think!
The 5 Marketing Principles for Exporting to the USA
Beware of the cultural gap! You will most likely need to revise your usual marketing and sales approach as you export to the USA.