Sexual Harassment in the USA: How Big a Deal Is It?
Well, it is a big deal. As a company, you are entirely responsible for your employees' behavior. Let's explore the topic with a recent case study and the example of NY State's laws.
The Post-Thanksgiving Partner Shortage
Mind the turkey trap! After Thanksgiving celebrations, and until the end of the year, it’s not uncommon to experience what we are tempted to label as a “partner shortage”.
11 Rules for Conducting a Call with American Partners
What is the expected code of conduct as you interact with your American partners, providers, clients, and employees? Start building healthy and effective relationships from the 1st call.
US Culture Fundamentals: 10 Things You Need to Know
The 10 cultural dimensions you need to know for doing business in the USA. The US culture might be more complex and exotic than you think!
The 5 Marketing Principles for Exporting to the USA
Beware of the cultural gap! You will most likely need to revise your usual marketing and sales approach as you export to the USA.